Fans are the lifeblood of any Major League Soccer club and a new initiative announced today puts their support on display in a new way. Throughout the month of August in 2015, season ticket holders will be given the opportunity to have their images printed within the numbers on the back of player jerseys at their favorite club.
Each club will make this initiative available to a specific number of qualifying season ticket holders who will be sent an email providing them access to a portal on the club’s website. Those season ticket holders will then be able to select the number (0-9) and the location within that number -- similar to selecting a seat for air travel -- and upload their picture.
MLS clubs will wear these special numbers for all regular season games during the month of August 2015. All jerseys -- home, road and alternate -- will feature the numbers. Fans will have the opportunity to customize jerseys and additional merchandise with these special numbers at their club’s official stadium store.
MLS will be the first league to utilize this platform, which is provided by Playing2. The Mexican National Team, Real Madrid and Atletico Madrid are among several teams in other countries that have used this platform to bring their fans closer to the game.
Specific details of individual MLS clubs’ activation of this unique program will be released by the clubs in the near future.
